Disney+ is getting ready to clamp down on password sharing starting in June, copying its streaming competitor Netflix.
In an effort to increase subscriber growth and turn a profit, the entertainment conglomerate’s CEO, Bob Iger, made the commitment on Thursday.
After making the change last year, Netflix saw an increase in members of about 22 million in the second half of 2023.
The bad news is that Disney+, which offers all of the company’s movies and television shows—including beloved cartoons and the Star Wars franchise—as well as a variety of other entertainment like The Simpsons and Grey’s Anatomy, is not available to people who depend on friends or family’s accounts to enjoy watching.
In November 2019, the streaming platform made its debut.
Subscriptions to Disney+ start from £4.99 a month for its Standard with Ads plan, which offers 1080p Full HD video quality for up to two concurrent streams.
The Standard plan, which also offers downloads and comes without ads, is available for £7.99 a month or £79.90 a year.
The Premium package costs £10.99 a month of £109.90 a year, offering 4K HD and HDR video quality, streaming for up to four different people and Dolby Atmos support.
Mr Iger announced the incoming change during a wide-ranging interview with CNBC.
He also addressed criticism by billionaire Elon Musk, who lashed out against advertisers including Disney for fleeing social media platform X on concerns over antisemitic content, telling them to ‘go f*** themselves’.
‘I ignore it,’ Mr Iger, Disney CEO said of Musk’s criticism.
Disney shares were up about 0.7% higher in morning trade following the announcement.
