A function that suggests Reels to you and a friend based on the videos you’ve shared together and your personal preferences is something Instagram is working on. Blend is the feature that Alessandro Paluzzi, a reverse engineer, discovered. TechCrunch has confirmation from Instagram that Blend is being tested internally; public testing has not yet begun. It’s possible that Blend is never implemented, but it’s always interesting to learn about the concepts Instagram is experimenting with.
The platform hasn’t revealed more details about how Blend will work, though the idea seems to be that Instagram users and one of their besties will discover new Reels together instead of one of them finding a video they like and DMing it to the other. It would make sense for Blend to have an indicator that the other person has already seen a particular Reel so that the two people who have access to the feed can start chatting about it.
The platform hasn’t revealed more details about how Blend will work, though the idea seems to be that Instagram users and one of their besties will discover new Reels together instead of one of them finding a video they like and DMing it to the other. It would make sense for Blend to have an indicator that the other person has already seen a particular Reel so that the two people who have access to the feed can start chatting about it.
TikTok doesn’t have a feature along these lines, as TechCrunch notes, so Blend could give Instagram an advantage when it comes to folks who like to check out short-form videos together. As with many of the other features platforms of this ilk introduce, Blend fundamentally seems to be about increasing engagement.
