As tool capabilities grow, it becomes more difficult to discern what is AI-created. Marking AI-created photographs is one method, which Snapchat is building on. The platform is adding a watermark to AI-generated content saved to your camera roll or exported.
In a surprise to absolutely no one, Snapchat’s AI watermark will be a ghost with sparkles next to it. There doesn’t seem to be any way to control where the icon appears (as is typical with watermarks), but we’ll know more when Snapchat adds the feature “soon.”
The addition of an AI marker for externally seen images follows Snapchat’s steps to label in-app content. There’s the extend tool, which creates the effect of a zoomed out image, and has a sparkle icon to indicate it’s an AI feature. Then there’s the Dreams feature, which uses generative AI to turn selfies into “fantastical images that transform their persona into new identities.” Anyone who receives a Dream image also gets a context card explaining its AI use.
