After giving Photoshop generative AI-powered editing features over a year ago, Adobe is now introducing even more AI to its flagship tool. The business revealed on Tuesday that Photoshop will now be able to create graphics within the program with straightforward text prompts. Additionally, new capabilities enable the AI to more easily produce backdrops and get ideas for new images by looking at reference photographs. According to Adobe, the capabilities will make Photoshop more user-friendly for pros as well as casual enthusiasts who may have found the program’s learning curve to be challenging.
“In certain cases, the largest obstacle can be a large, empty canvas,” senior marketing director of Photoshop Erin Boyce stated in an interview with Engadget. “The creative process is accelerated by this. It’s never been simpler to transfer a concept from your thoughts to a canvas. Photoshop will include a new capability named “Generate Image” in addition to the standard option that allows you to input photos into the program.
An existing AI-powered feature called Generative Fill that previously let you add, extend or remove specific parts of an image has been upgraded too. It now allows users to add AI-generated images to an existing image that blend in seamlessly with the original. In a demo shown to Engadget, an Adobe executive was able to circle a picture of an empty salad dish, for instance, and ask Photoshop to fill it with a picture of AI-generated tomatoes. She was also able to generate variations of the tomatoes and choose one of them to be part of the final image. In another example, the executive replaced an acoustic guitar held by an AI-generated bear with multiple versions of electric guitars just by using text prompts, and without resorting to Photoshop’s complex tools or brushes.
These updates are powered by Firefly Image 3, the latest version of Adobe’s family of generative AI models that the company also unveiled today. Adobe said Firefly 3 produces images of a higher quality than previous models, provides more variations, and understands your prompts better. The company claims that more than 7 billion images have been generated so far using Firefly.
Adobe is far from the only company stuffing generative AI features into its products. Over the last year, companies, big and small, have revamped up their products and services with AI. Both Google and Microsoft, for instance, have upgraded their cash cows, Search and Office respectively, with AI features. More recently, Meta has started putting its own AI chatbot into Facebook, Messenger, WhatsApp, and Instagram. But while it’s still unclear how these bets will pan out, Adobe’s updates to Photoshop seem more materially useful for creators. The company said Photoshop’s new AI features had driven a 30 percent increase in Photoshop subscriptions.
Meanwhile, generative AI has been in the crosshairs of artists, authors, and other creative professionals, who say that the foundational models that power the tech were trained on copyrighted media without consent or compensation. Generative AI companies are currently battling lawsuits from dozens of artists and authors. Adobe says that Firefly was trained on licensed media from Adobe Stock, since it was designed to create content for commercial use, unlike competitors like Midjourney whose models are trained in part by illegally scraping images off the internet. But a recent report from Bloomberg showed that Firefly, too, was trained, in part, on AI-generated images from the same rivals including Midjourney (an Adobe spokesperson told Bloomberg that less than 5 percent of images in its training data came from other AI rivals).
To address concerns about the use of generative AI to create disinformation, Adobe said that all images created in Photoshop using generative AI tools will automatically include tamper-proof “Content Credentials”, which act like digital “nutrition labels” indicating that an image was generated with AI, in the file’s metadata. However, it’s still not a perfect defense against image misuse, with several ways to sidestep metadata and watermarks.
The new features will be available in beta in Photoshop starting today and will roll out to everyone later this year. Meanwhile, you can play with Firefly 3 on Adobe’s website for free.
