In addition to introducing its new Magic 6 Pro smartphone to the world on Sunday, Chinese tech giant Honor also unveiled an eye-tracking AI project that lets customers control their car remotely by simply staring at the screen.
The product is currently accessible in China, and the business is attempting to incorporate it into other countries’ economies.
Honor, sold by Huawei Technologies [RIC:RIC:HWT.UL] in November 2020, and now belonging to state-owned Shenzhen Zhixin New Information Technology Co, had until Sunday released its new phone exclusively in China.
Tech and telecom companies are releasing new products and features ahead of the annual Mobile World Congress (MWC) in Barcelona set to kick off Monday, hoping the buzz around generative AI will boost business prospects.
Makers of smartphones hope the excitement around AI will help boost a sluggish market for smartphones, though many experts say generative AI may raise legal or ethical concerns.
The company, which competes with the likes of Apple and Oppo for a share of China’s smartphone market, is also working to globally integrate the so-called LlaMA 2 large language model (LLM), a tool similar to ChatGPT, into its phone.
In 2023, Apple had a 17.3% market share in China, while Honor had 17.1%, according to International Data Corporation.
Honor on Sunday is also launching its new MagicBook Pro 16 laptop, with an AI feature allowing users to move applications like messaging apps between devices, for example from an Android smartphone to a Windows PC, with a single drag.
“We firmly believe in the transformative power of collaborative synergy, especially in the era of AI,” said the company’s CEO George Zhao in a statement.
