LinkedIn is testing a new feed of TikTok-like vertical videos. Although the functionality hasn’t been made public, people have begun to notice it recently, and the business confirmed the tests to TechCrunch.
The new feed will show up in a distinct “video” tab in the LinkedIn app, according a video uploaded to LinkedIn by influencer marketing executive Austin Null and a screenshot shared by Instagram employee Jenny Eishingdrelo. Similar like TikTok or Instagram Reels, users will be able to navigate between clips by scrolling vertically.
It’s not the first time the company has hopped on a trendy format. LinkedIn previously experimented with a Stories feature for disappearing posts. That feature lasted less than a year, though the professional network hinted at the time that it wasn’t done with its video experiments, saying it was working “to evolve the Stories format into a reimagined video experience across LinkedIn.”
Presumably, LinkedIn is hoping the feed will showcase content from its ranks of professional creators and thought leaders, many of whom are already posting video to their feeds. However, it’s not clear how many of the site’s users are interested in a dedicated video feed for workplace-related content.
