Nothing’s initial product, the Ear (1), debuted in 2021. It is now believed that the Ear’s successors symbolize the “culmination” of the “years of design and innovation” that Carl Pei’s company has subsequently experienced. However, things have already changed unexpectedly in the run-up to their premiere campaign.
The anticipated launch of the wearables in question was dubbed the Ear (3), a clear improvement over the flagship Ear (2) buds that came before them. Though nothing has suggested that they will be packaged in another transparent effect package with dot-matrix branding, they will no longer be carrying the characteristic generation numbers in brackets pattern.
This “stripping back” of its take on the typical mobile device industry naming scheme is intended to be more “True to Nothing” and to “center the focus around the product and the unique experience it delivers for each user”.
While that seems as clear as it is going to get, it also introduces some doubt as to what happens when they are succeeded by next-gen upgrades in turn (and also as to whether they might actually be unveiled as headphones rather than TWS earbuds). Nevertheless, it is apparently the path Nothing has chosen (especially as it has already deployed its April Fool’s joke for the year).
Nevertheless, the inaugural Nothing Ears are seemingly to be pitched at the same premium mid-range market tier as the Ear (2)s (still available at ~$130 on Amazon). However, they will be accompanied by the first-gen Ear (a)s, which are presumably intended to go with the new Phone (2a) rather than the flagship Phone (2).
